Nike and Nordstrom have launched a collaborative capsule collection starring Betty Boop.
The apparel launch, developed exclusively for Nordstrom x Nike boutiques, kicks off Betty Boop’s 90th anniversary celebration.
Created by Olivia Kim, VP of Creative Projects at Nordstrom, the Betty Boop apparel is part of the Nike x Olivia Kim No Cover collection. The designs are inspired by Olivia’s childhood love of Nike and the vibrant, creative culture during her formative years growing up in 90s Downtown. To Kim, Betty Boop is an icon who represents all types of women unapologetically and brings a bold female spirit to the collection.
The exclusive apparel capsule features a bespoke iteration of Betty Boop’s iconic look. As a nod to ‘90s club flyers, Betty Boop’s wink has been adapted into the Nike swoosh, an exclusive graphic that appears on jerseys, t-shirts, sweatshirts and hats, and as a hangtag on five trainer styles.
“For 90 years Betty Boop has inspired fashion and trends with her confident attitude and bold style,” says Carla Silva, VP and General Manager, Global Head of Licensing for King Features, which represents Betty Boop on behalf of owner Fleischer Studios. “We are thrilled to collaborate with Nike and Olivia Kim on this female focused collection that merges Betty’s iconic look with 90s flare.”
The launch is the latest in a string of Betty Boop-inspired fashion lines, most recently a full line of Betty Boop x IPSY beauty products and Glam Bags. As King Features continues Betty Boop’s 90th anniversary celebration in 2020, fans can expect to see a wide array of new collaborations, product lines, and signature events.