A collaborative effort between National Geographic and The North Face to give single-use plastic a second purpose has spawned the Bottle Source clothing collection.
The apparel is made from recycled single-use plastic, repurposed into a fabric used to create a line of limited-edition t-shirts and sweatshirts for men and women.
T-shirts, hoodies and long-sleeve ts carry both North Face and National Geographic branding. Each garment comes emblazoned with the words ‘Waste is Over’ to highlight the project and the on-going crisis caused by single-use plastics, a blight on the planet set to balloon by 34 billion tonnes by 2050 according to recent estimates.
The two brands have partnered on the apparel project to reclaim waste plastic found in public places and cut back on virgin materials.
The waste plastic used to create the fabric have been sourced and collected from streams running through sites of natural beauty, including the Yosemite, Great Smoky Mountains and grand Teton National Parks in the US. North Face says it dragged 384,000 pounds – or 175 tonnes – of abandoned plastic bottles to manufacture the line.
To support further work and sustainability projects, North Face will donate $1 to The National Park Foundation for every item in sold in Bottle Source collection. Money will go fund on-going recycling and reuse programmes.