MTV has teamed up with the British Fashion Council, Iceberg and River Island to launch a student competition at this month’s London Fashion Week.
The Music Meets Fashion Competition will provide a unique opportunity for budding fashion design students, selected through the BFC Colleges Council network in the UK and internationally, to produce catwalk and commercial pieces, inspired by music, fashion and sustainability.
Five finalists, selected by a panel of judges, will bring their MTV-inspired runway pieces to life at London Fashion Week Men’s in June 2020 and be awarded £1,000 from MTV. The ultimate winner will present their sustainable, ready-to-wear pieces at London Fashion Week in September 2020.
The winner’s line will be sold later this year with global fashion retailer River Island, in-store and online, and MTV will cover their design college tuition for one year.
“MTV prides itself on inspiring and elevating youth culture on a global scale,” says Kerry Taylor, Executive Vice President of Youth and Entertainment, ViacomCBS Networks International, who will sit on the judging panel.
“Fashion is one of the many ways fans connect with our brand. We’re thrilled to partner with British Fashion Council, ICEBERG and River Island on this unique worldwide competition to provide a once-in-a-lifetime opportunity for a young designer to make their mark on the world.”
Iceberg’s Creative Director, James Long, Caroline Rush, Chief Executive British Fashion Council, and Naomi Dominque, Design Director from River Island, will also judge.
Caroline says: “We are delighted to work with MTV to bring this competition to life with one of our own British designers, James Long. It is an invaluable chance for fashion students to think carefully of how their future brands will impact the planet and to put sustainability at the heart of their designs.”
Top image credit: British Fashion Council
Left to Right; Liza Crompton-Prall - Head of PR, River Island; James Long - Creative Director, ICEBERG; Caroline Rush - CEO, British Fashion Council; Kelly Bradshaw - VP Brand Lead, MTV UK