Fair Trade fashion label People Tree has picked up the Moomin license for a range of women’s dresses, knitwear and more in a deal sebured by Moomins UK agent Caroline Mickler.
The range, which also includes pyjamas, fleeces and t-shirts featuring Moomin imagery, will launch in Q4 2019 in the UK and then across Europe and into the US, Australia and Japan. The collection will be available in a variety of contemporary, versatile designs and illustrated with charming, playful images of the delightful Moomin family and their friends against a number of colourful backgrounds including fuschia rose, crimson, aspen gold, strawberry cream and royal blue, to name only a few.
Caroline Mickler says: “The gentle inhabitants of the beautiful, unspoilt Moominvalley are a perfect fit with an apparel range strongly associated with sustainability. This agreement with People Tree highlights the wide-ranging appeal of the Moomin brand – and, in particular, its strength in the ethically produced adult fashion market. This wonderful range will, I am sure, be a major success with women in the UK and many other countries.”
The new Moominvalley animation is rolling out across the world this year
People Tree is a women’s Fair Trade fashion label, whose products use ethically sourced, sustainable materials and organic cotton. Founded in 1991 by award-winning social entrepreneur Safia Minney, the company ensures that every product is made to the highest ethical and environmental standards from start to finish.
Melanie Traub, MD, People Tree, says: “The caring, kind and nature-loving Moomins are wonderfully suited to a line that is high quality and ethically made as well, of course, as colourful, fashionable and fun. We’re delighted to be working with this charming, much-loved brand.”
In the UK the range will be available at department stores, fashion retail and independent boutiques, as well as via the People Tree webstore.