MGM hits the runway with Off White

Fashion collaboration with Virgil Abloh’s label draws on MGM’s David Lynch-directed 80s noir flick Blue Velvet

Written by Rhys Thomas

Posted 09.03.2020 | Apparel

MGM hits the runway with Off White thumbnail

Luxury streetwear label Off White brought a Lynchian atmosphere to Paris Fashion Week with a new line inspired by the director’s flick Blue Velvet.

The collaboration between Off White and MGM includes stylish tees and slacks that feature imagery from the cult classic film, and is set to debut at retail this August.

Blue Velvet is one of only a select few entertainment collaborations from Off White, an Italian luxury label founded by Virgil Abloh, who also serves as the Men’s Artistic Director for Louis Vuitton.

The collection draws on the visuals of Lynch’s mid-80s neo-noir mystery film starring Kyle MacLachlan, Isabella Rossellini, Dennis Hopper and Laura Dern.

Stand out items on the runway collection include midnight blue, off-the shoulder gown with silver chainmail belt, complemented by scalloped, blue velvet heels, a silver embellished blazer and cerulean blue leather trousers.

Other looks included an asymmetrical, silver sequin gown, paired with midnight blue velvet scalloped heels to evoke the essence of silver screen glamour.

Robert Marick, Executive Vice President Global Consumer Products and Experiences, at MGM says: “Off White is one of the most influential fashion labels on the market right now and is universally recognized for its unexpected and fresh designs.

“We knew they would have an artful take on Blue Velvet and are thrilled with the line they’ve created, which really captures this amazing film in an authentic and unique way.”

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