Louis Vuitton launches first esports collab

LV becomes the first luxury fashion house to tap into the growing esports market in a debut fashion collaboration with Riot Games’ League of Legends

Written by Rhys Thomas

Posted 10.12.2019 | Apparel

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Louis Vuitton has become the first luxury fashion house to get into the esports game, launching a capsule collection in collaboration with League of Legends.

Created in partnership with game developer Riot Games, the LVxLOL collection was first announced in September and launched for pre-order yesterday.

The capsule features garments for men and women, with prices ranging from $170 for a bandeau to more than $5,500 for a luxury leather jacket on the high end.

There are 47 items in total – including coordinating tracksuits, crop tops, cycling shorts, t-shirts and dresses. A selection of luxury accessories such as bumbags, bandeaus, bracelets and monogrammed pocket squares complete the look. A special edition version of Louis Vuiton’s Archlight sneaker – a striking, high-arched spin on the chunky footwear trend – also makes an appearance and will be available in limited quantities.  

Riot Games calls the partnership the “first-ever collaboration between a global esport and luxury fashion house”, and as such, each item is co-branded. Homages to characters from the hit video game are emblazoned in a black, white and blue colourway across a backdrop of the fashion house’s signature LV motif. 

The real-world collection follows a digital collab earlier this year which saw Louis Vuitton skins and virtual cosmetics available in-game for players to purchase and customise their favourite League of Legends warriors.

The LVxLOL collection is available to pre-order now, but won’t be available until next year. Louis Vuitton says the collection will ship out to fans in February or March 2020.


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