MGA Entertainment has unwrapped a new L.O.L. fashion capsule with Uniqlo, launching exclusively at the fashion retailer this spring.
The new L.O.L. Surprise! x Uniqlo collection will encompass a range of t-shirt designs for young fans of the fashion-oriented collectable dolls.
Visuals include the L.O.L logo, signature dolls Diva and Queen Bee, a slogans promoting inclusivity such as: ‘We’re all fam’, ‘Voices for all’ and ‘Shine together’.
The range will launch in-store and online this April alongside a new stop-motion video showcasing two of the new styles.
The video will feature Diva and Queen Bee as they embark on a fashion journey that ends in a runway show. It will be featured in Uniqlo stores, and will be shared with fans through both the retailer’s and L.O.L’s social channels.