London streetwear label Lazy Oaf has launched its Peanuts fashion collection in a collaboration brokered by WildBrain CPLG UK, on behalf of Peanuts Worldwide.
The Lazy Oaf x Peanuts collection features 20 pieces across menswear and womenswear, plus three accessories. The range includes relaxed-fitting styles in a collegiate colour palette reminiscent of Snoopy’s laid-back alter-ego Joe Cool, contrasting vintage varsity influences with contemporary oversized fits for an on-trend range that stays true to the comic strip’s roots.
Shirley Webb, Design Manager at Lazy Oaf, says: “This collection features some of our favourite characters and artworks from the comic strip – characters whose friendships, laughter, vulnerabilities and anxieties we could all really empathise with.”
Outerwear pieces include the Good Grief Fleece, a unisex oversized jacket with custom jacquard fleece, nodding to the black and white of the original Peanuts comic strip and Charlie Brown’s iconic catchphrase. The Double Breasted Cardigan features contrast colour knit panels and Joe Cool leaning on a varsity letterman L. A vintage-inspired cotton boilersuit with Snoopy applique hints at Snoopy’s other fantasy persona as a World War I Flying Ace, with its practical workwear shape.
Other standout pieces include a pair of custom red tartan trousers, with all-over mini character embroidery featuring more of the iconic Peanuts Gang, such as Lucy, Linus and Woodstock. Accessories include a three-pack of primary-coloured tube socks in a branded gift box, and a webbed black-and-white Comic Strip Belt, paying homage to the long-running Peanuts comic strip and its continuing imprint on popular culture.
Tara Botwick, Senior Director, International Territory Management EMEA, at Peanuts Worldwide, says: “The Lazy Oaf x Peanuts collection emphasises the heart of the brand by focusing on key themes found throughout the comic strip. Finding these kinds of collaborators who understand the nature of Peanuts and are able to bring the characters to life in new and exciting ways is an integral part of our EMEA licensing strategy.”
The Lazy Oaf x Peanuts collection is available now at www.lazyoaf.com and select stockists worldwide, with prices ranging from £20 to £125.