Lands' End and Penuts Worldwide have teamed up on a line of Snoopy-themed apparel and accessories, designed to spark interest in science and technology.
The Lands' End x Peanuts collaboration features visuals from the iconic comic strip, with a motif of space exploration.
"We designed this collection so that kids can experience the wonderment of science and technology through Snoopy, the namesake of Apollo 10's lunar module and longtime safety mascot for human space flight," says Chieh Tsai, Chief Product Officer, Lands' End.
"We are thrilled to have the opportunity to work with such an iconic brand – Peanuts is a keystone of many American childhoods.”
The designs cover everything graphic graphic tees and moccasin slippers to beanbag covers and Snoopy sleeping bags, as well as hoodies, t-shirts, blankets and towels.
"Lands' End is such a fantastic brand that creates high quality, fun kids’ clothes, so we were excited to be able to bring this collection to life with them," says Liz Brinkley, Vice President Fashion Collaborations and Softlines, Peanuts Worldwide. "Our hope is to create a desire within kids to pursue education in space and technology."
The Lands' End x Peanuts Collection will be available for a limited time this summer.