King Features caps off Popeye’s 90th anniversary with Filson

The iconic sailorman features on a new hard-wearing collection of t-shirts, hoodies and stickers

Written by Rhys Thomas

Posted 19.02.2020 | Apparel

King Features caps off Popeye’s 90th anniversary with Filson thumbnail

King Features Syndicate is closing out a year of celebrations for Popeye’s 90th anniversary with limited-edition clothing and stickers from outdoor clothing brand Filson.

The clothing collection, launching this month, features durable graphic tees and pullover hoodies with graphics of the spinach-eating strongman.

Designed to be practical as well as stylish, the Popeye short sleeve t-shirts are made with heavy-duty cotton, a rib-knit collar and come in both black and white, while the Popeye pullover hoodie in black is made with 100 per cent cotton fleece, double-layer reinforced forearms, drawcord-adjustable hood and center kangaroo hand pockets.

In addition to the Popeye inspired clothing, Filson is also debuting a limited-edition Popeye sticker collection paying tribute the comic-strip icon, and a stoneware mug.

The Filson collection closes out King Features’ year-long celebration for Popeye’s 90th birthday. The robust merchandising program featured high-end fashion collaborations with HUF, Benetton, Scotch & Soda, new products from Zara and the launch of Popeye’s Barbershop & Shave Company men’s grooming products.

“King Features had an incredible year in 2019 celebrating Popeye’s 90th anniversary and we are thrilled to cap it off with this limited-edition collection from Filson,” says King Features Vice President and General Manager, Global Head of Licensing Carla Silva.

The Filson x Popeye collection is available now online at filson.com.


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