H&M debuts latest Netflix fashion collab

New line is inspired by the streaming platform’s hit To All The Boys rom-coms, with host of branded staples and Instagram filter

Written by Rhys Thomas

Posted 03.04.2020 | Apparel

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H&M’s latest collection to wear while you Netflix and chill is in collaboration with the streaming giant, themed around its To All The Boys rom-com movies.

The collection includes puff shoulder t-shirts with graphic logos of the films – one in pale pink and another in white – a bright pink long-sleeved crop top with puff shoulders, lace-up front and sweetheart neckline; a bright pink puff shoulder dress with empire waist and ruffled hems; a black floral puff shoulder body-con dress with ruched sleeves and sweetheart neckline; and a black floral skirt with a sheer maxi-length overlay and side slit.

To accompany and promote the collection, H&M is launching the To All the Boys x H&M Fan Club, a digital campaign across the fashion retailer’s Instagram channel, inviting followers to virtually step inside the bedroom of main character Lara Jean with a custom filter. Fans will be able to virtually explore in 360 degrees, and see close-up details from the movie and the new H&M collection. 

Emily Björkeheim, Head of Design at H&M’s in-house brand Divided, says: “All over the world, fans connected deeply with the character of Lara Jean, her romantic outlook and sense of style.

“This new spring collection is our celebration of the rom-coms, channelling the fashion, charm and inclusive message of the two films. We hope fans are swept off their feet by the standout pieces with puff shoulders and motif t-shirts.”

The To All The Boys x H&M collection is available now, online.


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