Hello Kitty is ditching her old 501s and stepping into a new outfit in collaboration with Levis.
Sanrio has joined forces with the apparel brand on a limited-edition Levi’s x Hello Kitty collection to celebrate the character’s 45th anniversary.
“Hello Kitty x Levi’s?” says Jonathan Cheung, SVP of Design Innovation at Levi’s. “I think we’re going to need another word for cute.”
The collection is comprised of streetwear-inspired designs for women and girls, covering tees, tops, hoodies and denim, embellished with Hello Kitty and her signature art, as well as special Levi’s touches like engraved rivets and back patches in Hello Kitty red.
Some of the most anticipated pieces include white denim Levi’s Baggy Overalls with an all-over Hello Kitty print, an oversized Dad Trucker jacket emblazoned with Hello Kitty patches, and an Unbasic Hoodie featuring Hello Kitty and her friends hanging out on top of the classic Levi’s batwing logo.
“Hello Kitty and Levi’s are both global lifestyle brands with impact on culture and fashion,” says Jill Koch, Senior Vice President of Sales and Business Development at Sanrio.
“Our limited-edition collection merges Hello Kitty’s iconic imagery with Levi’s signature styles, offering a super cute twist on their classics. We are excited to partner with Levi’s on this coveted collaboration and to celebrate Hello Kitty’s 45th anniversary in style.”The collection is available now in Saniro and Levi's stores and online.