Hasbro steps into shoe deal with Toms

The two companies sign three-year partnership to produce footwear, apparel and eyewear featuring My Little Pony, Monopoly, Power Rangers and other top Hasbro brands

Written by Rhys Thomas

Posted 30.08.2019 | Apparel

Hasbro steps into shoe deal with Toms thumbnail

Hasbro and footwear brand Toms have joined forces in a three-year deal to develop and launch a range of shoes and apparel featuring the toy maker’s best-known brands.

The collections will consist of men’s, women’s and kids’ footwear, in addition to key apparel and eyewear items, featuring the likes of Power Ranger’s, Monopoly, My Little Pony, Tranformers, Tonka and more.

The first wave of products will launch in autumn 2020, with additional waves releasing over the next three years.

“We’re thrilled to work with Toms to provide fans of all ages a new way to engage with the Hasbro brands they love,” says Casey Collins, GM & SVP, Entertainment and Licensing at Hasbro. “We know that our fans will appreciate the quality and care that Toms takes in the development of each of their designs, and we can’t wait to see people everywhere wearing the Hasbro x Toms collaboration!”

Toms is well known for its charitable efforts, positively impacting more than 94 million lives through the giving of shoes, water and impact grants since launch. That mission will continue in its partnership with Hasbro: with every purchase of the Hasbro x Toms collection, Toms will give a new pair of shoes to a child in need.

Liza Doppelt, Vice President, Global Brand Marketing at Toms, says: “This long-term collaboration will launch in autumn 2020 and bring together the iconic Toms styles that give back with the nostalgia of childhood Hasbro favorites. The collection of fun footwear for men, women and children will be available at select global retailers.”

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