Garfield has major socks appeal

Bulldog Licensing signs deal for licensed socks with Misirli

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Posted 09.02.2017 | Apparel

Garfield has major socks appeal thumbnail
Bulldog Licensing has inked a new deal that will see Misirli produce a range of socks featuring legendary cartoon cat Garfield.

The new agreement will also see Misirli produce Garfield-branded slipper socks and children’s nightwear. This adds to Garfield’s major presence in the UK licensing sector. Other partners include Sambro (bags and stationery), Ravette (publishing), J Fox (accessories), and SNI Optometric (eyewear). Garfield apparel is also a major seller on the high street through lines from Blues, Poetic Gem and BCI.

"Both kids and adults love Garfield, which makes the brand highly versatile and profitable,” said Bulldog Licensing MD Rob Corney. "This cross-generational appeal has allowed us to build a very strong programme, which I’m sure will continue to expand.”

Garfield holds the Guinness World Record for the most syndicated cartoon strip, and has sold over 200 million books to date.
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