Elle is getting intimate with Delta Galil UK to develop a line of Elle-branded lingerie, swimwear and loungewear.
The deal was brokered by Elle’s licensing agency, Three60 Brands and Legardére Active Enterprises, the managing unit of all non-media brand extensions for the fashion and lifestyle magazine.
The 24-7 Lace collection is described as combining feminine laces and meshes with subtle Elle branding, while the 24-7 Signature range is a more fun and colourful affair, offering a range of comfy, everyday seam-free underwear.
Camille Thelu, Vice President and Managing Director, Lagardère Active Enterprises EMEA and India, says: “Announcing the introduction of the chic Elle lingerie and swimwear collections with such a globally renowned company as Delta Galil is a very exciting development for our brand in Europe, Middle East and Australia.
“I believe that our partnership will be mutually beneficial and successful in developing the Elle brand presence and unique French heritage in this key category.”
The design and innovation team at Delta, a global specialist in private label underwear and loungewear, have worked to embrace what it is to be an ‘Elle woman’, working collaboratively with the Elle creative team.
"The opportunity to bring beautiful, aspirational intimate apparel to the marketplace in conjunction with the team at Elle was something we could not resist,” says Michael Eels, director at Delta Galil UK. “We are delighted and excited as we embark on this collaboration with such an iconic fashion publication as Elle.”
The first of its collections will launch in early 2020.