Dressing with character

Beanstalx Baby launches licensed infantwear featuring World of Eric Carle and Miffy

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Posted 02.02.2017 | Apparel

Dressing with character thumbnail
Beanstalx Baby is launching a viscose from bamboo infantwear collection this month, featuring the iconic World of Eric Carle and Miffy brands.
The company's contemporary layette and fashion styles for S/S17, will roll out at major retailers, including Nordstrom and Von Maur, as well as at better specialty apparel, gift and toy stores in the US and Canada. Additional major retailers will be announced in the second quarter, which will include launching the World of Eric Carle collection with select partners in the UK. 
"Combining our silky viscose from bamboo fabrication--which took nearly two years to perfect--with artwork from two of the world’s most beloved children’s authors, makes our playwear collections the only licensed lines of their kind in the market,” said Heather Jones, Creative Director and President. 
“Viscose from bamboo is a relatively new fabrication for infantswear. It is infinitely softer and silkier than cotton, which has traditionally dominated the infantswear market. All it takes is one touch for parents and gift-givers to fall in love with it”. 
Featuring these beloved licenses in this coveted fabrication makes the collections totally unique at retail. The make ideal gifts when paired with merchandise from each license, such as toys and books.
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