Dressing with character

Beanstalx Baby launches licensed infantwear featuring World of Eric Carle and Miffy

Written by

Posted 02.02.2017 | Apparel

Dressing with character thumbnail
Beanstalx Baby is launching a viscose from bamboo infantwear collection this month, featuring the iconic World of Eric Carle and Miffy brands.
The company's contemporary layette and fashion styles for S/S17, will roll out at major retailers, including Nordstrom and Von Maur, as well as at better specialty apparel, gift and toy stores in the US and Canada. Additional major retailers will be announced in the second quarter, which will include launching the World of Eric Carle collection with select partners in the UK. 
"Combining our silky viscose from bamboo fabrication--which took nearly two years to perfect--with artwork from two of the world’s most beloved children’s authors, makes our playwear collections the only licensed lines of their kind in the market,” said Heather Jones, Creative Director and President. 
“Viscose from bamboo is a relatively new fabrication for infantswear. It is infinitely softer and silkier than cotton, which has traditionally dominated the infantswear market. All it takes is one touch for parents and gift-givers to fall in love with it”. 
Featuring these beloved licenses in this coveted fabrication makes the collections totally unique at retail. The make ideal gifts when paired with merchandise from each license, such as toys and books.
Time for another Gorillaz x G-Shock collab thumbnail

Time for another Gorillaz x G-Shock collab

Casio G-Shock launches the second and final collection in its partnership with British band Gorillaz

BLE19 Preview: Endemol Shine thumbnail

BLE19 Preview: Endemol Shine

Scripted titles including Peaky Blinders and Black Mirror alongside established brands such as MasterChef to feature at this year’s BLE

Warner options rights to a Funko movie thumbnail

Warner options rights to a Funko movie

The animated flick “isn’t about selling toys or building a brand” says Funko, CEO Brian Mariotti

Press Releases

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes