Disney hits the slopes

Ski brand Spyder and Disney partner on Marvel skiwear and accessories

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Posted 10.02.2017 | Apparel

Disney hits the slopes thumbnail
Spyder has signed a two-year collaboration with Disney Consumer Products and Interactive Media for an action-packed line of ski performance products inspired by Marvel superheroes.

The collaboration consists of performance race suits and skiwear that will be worn by the men and women of the US Ski Team, who will premiere the line at the Alpine World Cup Championships in St. Moritz, Switzerland on February 6-19, 2017. World Cup Skier Jared Goldberg, Four-time Olympic Medalist Julia Mancuso, and Olympic Gold Medalist Mikaela Shiffrin will be outfitted in race suits donning Marvel’s Captain America and Captain Marvel.

“We’re thrilled to be working with Marvel in bringing their Super Heroes to life with the US Ski Team and beyond,” said Brady Collings, VP of Marketing of Spyder at Global Brands Group Holding Limited. "Given Marvel’s inspirational impact around the world, we have an extraordinary opportunity to celebrate the US Ski Team as well as our ambassadors in a broad-reaching way in St. Moritz!"

The full apparel performance collection is set to make its retail debut in Fall 2017. More information on the exclusive collection will be released in the coming months.

“Pairing the world’s greatest athletes of skiing with the Marvel Universe exemplifies the spirit of strength, power and perseverance that the US Ski Team and our Super Heroes represent,” said Paul Gitter, Senior Vice President, Licensing, Marvel at Disney Consumer Products and Interactive Media. “We are looking forward to outfitting the U.S. Ski Team with this high-quality gear so they can showcase their heroic style just like a Marvel super hero.”
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