Disney hits the slopes

Ski brand Spyder and Disney partner on Marvel skiwear and accessories

Written by

Posted 10.02.2017 | Apparel

Disney hits the slopes thumbnail
Spyder has signed a two-year collaboration with Disney Consumer Products and Interactive Media for an action-packed line of ski performance products inspired by Marvel superheroes.

The collaboration consists of performance race suits and skiwear that will be worn by the men and women of the US Ski Team, who will premiere the line at the Alpine World Cup Championships in St. Moritz, Switzerland on February 6-19, 2017. World Cup Skier Jared Goldberg, Four-time Olympic Medalist Julia Mancuso, and Olympic Gold Medalist Mikaela Shiffrin will be outfitted in race suits donning Marvel’s Captain America and Captain Marvel.

“We’re thrilled to be working with Marvel in bringing their Super Heroes to life with the US Ski Team and beyond,” said Brady Collings, VP of Marketing of Spyder at Global Brands Group Holding Limited. "Given Marvel’s inspirational impact around the world, we have an extraordinary opportunity to celebrate the US Ski Team as well as our ambassadors in a broad-reaching way in St. Moritz!"

The full apparel performance collection is set to make its retail debut in Fall 2017. More information on the exclusive collection will be released in the coming months.

“Pairing the world’s greatest athletes of skiing with the Marvel Universe exemplifies the spirit of strength, power and perseverance that the US Ski Team and our Super Heroes represent,” said Paul Gitter, Senior Vice President, Licensing, Marvel at Disney Consumer Products and Interactive Media. “We are looking forward to outfitting the U.S. Ski Team with this high-quality gear so they can showcase their heroic style just like a Marvel super hero.”
Acamar Films strengthens Bing team thumbnail

Acamar Films strengthens Bing team

Acamar Films has created a dedicated UK team and strengthened key global roles due to growing international demand for Bing

#Hornby100 Social Media Takeover kicks off with new product announcements thumbnail

#Hornby100 Social Media Takeover kicks off with new product announcements

Following last week’s introduction of a Third Class Open Topped Railway Carriage, Hornby has now revealed a second new addition ...

Kids Insights: 8.8 million UK-based kids turn to video gaming during lockdown thumbnail

Kids Insights: 8.8 million UK-based kids turn to video gaming during lockdown

The latest report from the children’s industry analysts looks at the growth of gaming across all audiences and highlights Nintendo’s ...

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run