Disney hits the slopes

Ski brand Spyder and Disney partner on Marvel skiwear and accessories

Written by

Posted 10.02.2017 | Apparel

Disney hits the slopes thumbnail
Spyder has signed a two-year collaboration with Disney Consumer Products and Interactive Media for an action-packed line of ski performance products inspired by Marvel superheroes.

The collaboration consists of performance race suits and skiwear that will be worn by the men and women of the US Ski Team, who will premiere the line at the Alpine World Cup Championships in St. Moritz, Switzerland on February 6-19, 2017. World Cup Skier Jared Goldberg, Four-time Olympic Medalist Julia Mancuso, and Olympic Gold Medalist Mikaela Shiffrin will be outfitted in race suits donning Marvel’s Captain America and Captain Marvel.

“We’re thrilled to be working with Marvel in bringing their Super Heroes to life with the US Ski Team and beyond,” said Brady Collings, VP of Marketing of Spyder at Global Brands Group Holding Limited. "Given Marvel’s inspirational impact around the world, we have an extraordinary opportunity to celebrate the US Ski Team as well as our ambassadors in a broad-reaching way in St. Moritz!"

The full apparel performance collection is set to make its retail debut in Fall 2017. More information on the exclusive collection will be released in the coming months.

“Pairing the world’s greatest athletes of skiing with the Marvel Universe exemplifies the spirit of strength, power and perseverance that the US Ski Team and our Super Heroes represent,” said Paul Gitter, Senior Vice President, Licensing, Marvel at Disney Consumer Products and Interactive Media. “We are looking forward to outfitting the U.S. Ski Team with this high-quality gear so they can showcase their heroic style just like a Marvel super hero.”
Time for another Gorillaz x G-Shock collab thumbnail

Time for another Gorillaz x G-Shock collab

Casio G-Shock launches the second and final collection in its partnership with British band Gorillaz

BLE19 Preview: Endemol Shine thumbnail

BLE19 Preview: Endemol Shine

Scripted titles including Peaky Blinders and Black Mirror alongside established brands such as MasterChef to feature at this year’s BLE

Warner options rights to a Funko movie thumbnail

Warner options rights to a Funko movie

The animated flick “isn’t about selling toys or building a brand” says Funko, CEO Brian Mariotti

Press Releases

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes