Premium apparel brand Dress the Population has launched a new collection of dresses and separates in collaboration with Cosmopolitan.
The collaboration, brokered by IMG, aims to offer elegance and accessible luxury for the modern woman, bother in the office and after hours.
Steve Ross, Global Head of Brand Development and Chief Licensing Officer for Hearst Magazines, says the garments are “designed to enhance the ever-expanding wardrobes of today’s fashion-conscious, luxe-driven millennial women".
“Our Cosmopolitan x Dress The Population line was developed with both the versatility and style-diversity of our readers in mind,” he adds.
The Cosmopolitan x Dress The Population collection offers on-trend styles to meet a variety of shoppers’ tastes – from those who push boundaries in trendy colours and silhouettes, to others who prefer investing in timeless pieces for seasonal transitions.
“The Cosmopolitan collection is the first we’ve been excited about outside of our main line,” adds Frank Morales, owner and Creative Director of Dress The Population. “We see that there are a lot of synergies between our brands and customers, so this is well-positioned to be a very successful venture for us.”
The full collection is available at Nordstrom, Lord & Taylor and on Dress The Population’s website, with prices ranging from $49 to $149.