London-based luxury womenswear brand Chinti & Parker has launched a 29-piece Peanuts collection in a collaboration brokered by WildBrain CPLG UK, on behalf of Peanuts Worldwide.
The collection encompasses luxurious cashmere and wool knits, track pants and tees in an array of paint-box bright colours, featuring Snoopy and the rest of the gang from the iconic Peanuts comic strip.
“Peanuts is such an iconic and well-loved name, we were truly thrilled to collaborate with the brand on this collection. Their use of colour, playful wit and sense of fun is aligned with Chinti & Parker’s values making this the perfect match. The illustrations lend themselves well to knitwear, and we have created product which we hope captures the enduring sense of joy and delight associated with the Peanuts characters,” said a spokesperson from Chinti & Parker.
As Peanuts prepares to celebrate its 70th anniversary in 2020, the Chinti & Parker collection is part of an extensive line-up of collaborations with notable fashion brands planned for the brand.
John Taylor, Managing Director WildBrain CPLG, UK & France, adds: “Chinti & Parker are recognized for their quality and ability to inject fun into women’s wardrobes, making them the ideal collaborator for Peanuts. They have created a fantastic premium collection which embraces the Peanuts characters’ sense of fun and laid-back style, perfect for fans and consumers everywhere.”
The Chinti & Parker collection retails from £95-395 and is available online, at high-end department stores and boutiques internationally.