Italian denimwear label Carrera Jeans has set its sights on the Indian market and will look to tackle the new territory through licensing.
The fashion brand has enlisted licensing agent LicenseWorks to launch a focused licensing programme in the region.
Key initial categories include apparel, footwear and accessories, with plans to launch "a complete collection of products" with "best-in-class licensees in India", according to Rishabh Singla, Managing Partner at LicenseWorks.
Gianluca Tacchella, CEO of Carrera Jeans, says: “Carrera is excited to begin working with the team at LicenseWorks, who are known for their strategic thinking and strong connections in the Indian market.
“India is an important market for us and our launch here is in line with our vision to reinforce our position as a leading global fashion and lifestyle brand.”
Founded in 1965, Carrera Jeans is sold in more than 20 markets across the world.