Bulldog Licensing has signed deals with Cohen and Wilks, Tikiboo and Park Agencies for the beloved evergreen Care Bears brand, which will see the creation of adult and babywear hitting shelves over the coming 2020 year.
Cohen and Wilks International Holdings will launch a collection of ladies’ nightwear, underwear and babywear based on the sweet, cuddly bears, which first launched in 1982 and remains a popular fixture with brand new content on TV and SVOD.
Activewear brand Tikiboo will create a new range of sportswear and continue to expand their licensed offering with the new Care Bears deal. The extensive collection is designed for sports fans of all ages and is set to feature Care Bears-inspired leggings, tank tops, hoodies, bags, t-shirts, shorts, base layers, running jackets, sports bras and running scarves.
Leading licensed apparel designer and developer, Park Agencies is also on board in the UK, and will develop a selection of adult apparel including ladies’ and men’s daywear and nightwear.
Rob Corney, Bulldog Licensing’s MD, says: “Care Bears is so well loved in the UK that we have to be incredibly careful to select partners who will respect the brand’s heritage and deliver product which will be accepted and loved by its many fans. Cohen and Wilks, Tikiboo and Park Agencies are the perfect partners to do this and we are excited to work with them on the new collections.”
The new licensees join a fully featured consumer product offering already present across retail. Care Bears remains one of the most popular and endearing children’s properties in the world and the strong values of caring, sharing and fun resonate across all generations. In addition to its new Care Bears: Unlock the Magic, which launched last year on Tiny Pop and immediately raced up the ratings charts, new master toy partner Basic Fun! will be launching a new line of plush, plastic and electronic toys this autumn in the UK.