After making a sustainable fashion statement at this year’s London Fashion Week, BBC Earth is continuing to blaze a trail for eco-conscious licensed apparel in a new partnership with People Tree.
Released yesterday, the two companies teamed up on the Our Blue Planet collection to highlight the importance of ocean conservation. The range features some of the best-loved ocean dwellers, including endangered species such as the North Atlantic right whale and sea turtles.
The collection is part of the Our Blue Planet project, which BBC Earth collaborated on with Ocean X in a bid to start a global conversation about our oceans. To date the project has reached over 200 million people around the world through BBC Earth’s digital platforms and with partners including the Natural History Museum, Monterey Bay Aquarium, IFL Science and the World Surf League.
Rikesh Desai, Licensing Director for BBC Studios, says: “Following our success at London Fashion Week, we are very excited to have People Tree on board alongside BBC Earth as we further collaborations this year with brands and companies who offer consumers a choice to purchase sustainably.”
The partnership with People Tree follows BBC Earth’s London Fashion Week collaboration with Mother of Pearl and the British Fashion Council, which sought to raise public awareness of the importance of sustainable fashion.
People Tree aims to help amend the way people consume fashion through ethical and organic products that minimise environmental impact. The Our Blue Planet collection will feature two women’s t-shirts, two unisex t-shirts and two tote bags. The pieces are made from 100per cent GOTS certified organic cotton, a highly sustainable fabric grown without the use of harmful chemical pesticides, fertilizers or GM seeds genetically-modified seeds.
The collection will be available from the People Tree website, UK retailer John Lewis and other select retailers.