Barbie is stepping out of her comfort zone of high fashion and into the ultra-hip athleisure wear scene with Puma, collaborating on an apparel line for both real people and dolls.
In celebration of the 50th anniversary of the Suede trainer, the sports brand has created a special shoe, apparel and accessory collection inspired by Mattel’s iconic doll, complete with a Puma Barbie doll sporting the 90s look.
The Puma x Barbie Suede 50 capsule collection features an all-black Suede with a black-and-pink Barbie logo pattern on the Formstrip and finished off with a black-and-pink satin bow on the heel. Adding a touch of glamour, the Suede x Barbie in Raspberry Pink and White comes in a specially designed box with Barbie rocking the sport fashion look herself. For a complete look, the collection extends to apparel and accessories that include a Puma x Barbie racerback crop top, Puma x Barbie T7 hoodie and leggings with a baseball cap and a backpack.
The collection features an exclusive sneaker pack which includes the Puma Barbie doll. A pair of Barbie dolls are available wearing their own Suede x Barbie kicks, Puma x Barbie racerback crop top, oversized Puma x Barbie T7 fleece hoodie and Puma x Barbie T7 leggings. The ensemble is complete with aviator-style sunglasses, hoop earrings and a Puma logo ring.
An art exhibition in Los Angeles will be open to the public on 7 December to mark the launch, featuring artists Krista Perry, Priscilla Witte, Gabi Levitt and Kii Arens. Their commissioned works inspired by Barbie will be on display at Comunity, alongside a special pop-up shop from Shoe Palace featuring the full collection on site.
The collection launches today, 6 December, and is available from puma.com and selected retailers including Asos and Harrods.