Barbie teams with Puma

Limited-edition capsule collection marks 50 years of Puma’s Suede trainer – and there’s even a matching Barbie doll

Written by Rhys Thomas

Posted 06.12.2018 | Apparel

Barbie teams with Puma thumbnail

Barbie is stepping out of her comfort zone of high fashion and into the ultra-hip athleisure wear scene with Puma, collaborating on an apparel line for both real people and dolls.

In celebration of the 50th anniversary of the Suede trainer, the sports brand has created a special shoe, apparel and accessory collection inspired by Mattel’s iconic doll, complete with a Puma Barbie doll sporting the 90s look.

The Puma x Barbie Suede 50 capsule collection features an all-black Suede with a black-and-pink Barbie logo pattern on the Formstrip and finished off with a black-and-pink satin bow on the heel. Adding a touch of glamour, the Suede x Barbie in Raspberry Pink and White comes in a specially designed box with Barbie rocking the sport fashion look herself. For a complete look, the collection extends to apparel and accessories that include a Puma x Barbie racerback crop top, Puma x Barbie T7 hoodie and leggings with a baseball cap and a backpack. 

The collection features an exclusive sneaker pack which includes the Puma Barbie doll. A pair of Barbie dolls are available wearing their own Suede x Barbie kicks, Puma x Barbie racerback crop top, oversized Puma x Barbie T7 fleece hoodie and Puma x Barbie T7 leggings. The ensemble is complete with aviator-style sunglasses, hoop earrings and a Puma logo ring. 

An art exhibition in Los Angeles will be open to the public on 7 December to mark the launch, featuring artists Krista Perry, Priscilla Witte, Gabi Levitt and Kii Arens. Their commissioned works inspired by Barbie will be on display at Comunity, alongside a special pop-up shop from Shoe Palace featuring the full collection on site.

The collection launches today, 6 December, and is available from puma.com and selected retailers including Asos and Harrods.


Liverpool x Hello Kitty collection kicks off at Anfield thumbnail

Liverpool x Hello Kitty collection kicks off at Anfield

Exclusive collaboration with the football team marks 45 years of Sanrio’s character and covers everything from two-piece kits to pyjamas, ...

Nickelodeon strengthens Netflix relationship with content pact thumbnail

Nickelodeon strengthens Netflix relationship with content pact

Multi-year partnership will see Nickelodeon create original animated movies and shows based on it’s biggest properties and all-new IP aimed ...

Motion Pictures score Milkshake! Deal for MyaGo thumbnail

Motion Pictures score Milkshake! Deal for MyaGo

Further sales for the new 2D animation secured in Portugal, Spain and MENA, as greenlit season three enters production in ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year