Anne Bradford to lead new kids’ division at Poetic Brands

The former GM of Blues Clothing will lead Poetic’s newly formed children’s wear, babywear and accessories division

Written by Rhys Thomas

Posted 23.09.2019 | Apparel

Anne Bradford to lead new kids’ division at Poetic Brands thumbnail

Poetic Brands has appointed Anne Bradford as Director of its newly formed children’s wear, babywear and accessories division.

Anne’s hire at the licensed clothing specialist, and the formation of a new youth-focused division, come amid steady growth in Poetic’s adult clothing ranges. The company says it has received significant interest from both licensors and retailers to dedicate more focus and resources to growing its children’s apparel business.

“Having established itself as a key player in licensed adult apparel Poetic Brands are well positioned to expand into children’s wear, babywear and accessories,” Anne says. “Whilst the market is challenging at the moment, there is still demand for innovative commercial product. Being part of the PDS Group allows us access to extensive sourcing and manufacturing with in-country offices all over the world.

“Couple this with the company’s zero tolerance on non-compliance and there are strong foundations to build on. We are also committed and focused to looking at sustainability and how we can encompass this into product throughout its life cycle.”

The new appointment and division come in response to a steady growth in Poetic Brands’ adult clothing business and the company’s belief that there is a further opportunity to grow into further areas. There has already been significant interest from both licensors and retailers in Poetic Brands’ plans to move into this new business area.

Prior to joining Poetic Brands, Anne held roles as General Manager of Blues Clothing, Sales Director for TVM Fashion Lab Ltd, and Commercial Manager for Babywear Specialist A&J Carter. She has also worked at the Fielding Group and Bhs, where she started her career as a buyer.

Elliott Matthews, Executive Director of Poetic Brands, says says the company is “really pleased” to welcome Anne to the company, and is “very much looking forward to what she and her team build over the forthcoming years”.

“Her background and experience in licensing, sales and buying perfectly suit the demands of this exciting and important new role,” he adds.


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