Adidas has unveiled a new collection of streetwear in collaboration with The Pokémon Company International.
Featuring both adult and youth styles, much of the design aesthetic of the line is inspired by retro 8-bit graphics, reminiscent of Pokémon as they were seen when the first games launched. The collection sees the game’s array of effects - using patterns of pixels to create colours, gradients and textures – combine with some of Adidas’ most popular staple garments.
“We’re delighted to collaborate with Pokémon to create this unique new sport-inspired line that takes cues from the prolific gaming franchise,” says Bernhard Serr, VP Product Core Apparel / Accessories at Adidas. “The collection is sure to be a must-have for Pokémon Trainers across the globe, young and old.”
Footwear in the youth collection includes Adidas Advantage and Hoops Mid 2.0 shoes – both of which have been given a refresh, through the addition of pixelated Pokémon uppers. The youth apparel line-up includes an Adidas Pokémon trainer tee and classic black tracksuit, both featuring Pokémon-inspired graphics.
The adult footwear collection features a new take on the running-style Adidas Phosphere shoes, with eye-catching style through the inclusion of contemporary Pokémon illustrations on the tongue. The apparel range includes a pixelated Pokémon tee and tapered-cuff bottoms that offer a worthy nod to the gaming icon’s heritage.
Colin Palmer, Vice President of Marketing at The Pokémon Company International says: “This collaboration between Pokémon and Adidas sees two of the world’s biggest brands combine to create a unique clothing capsule for Pokémon Trainers.
"Together, we’ve reimagined timeless Adidas staples, giving them a classic but distinctly Pokémon refresh to create a stylish new line that will enable fans to look the part while levelling-up their love of Pokémon games.”
The Adidas x Pokémon collection is available to buy at adidas.com, the Adidas app and select retailers now.