Adidas launches Pokémon streetwear collection

Adidas x Pokémon collection brings retro-style licensed graphics to footwear, tees and more

Written by Rhys Thomas

Posted 03.01.2020 | Apparel

Adidas launches Pokémon streetwear collection thumbnail

Adidas has unveiled a new collection of streetwear in collaboration with The Pokémon Company International.

Featuring both adult and youth styles, much of the design aesthetic of the line is inspired by retro 8-bit graphics, reminiscent of Pokémon as they were seen when the first games launched. The collection sees the game’s array of effects - using patterns of pixels to create colours, gradients and textures – combine with some of Adidas’ most popular staple garments.

“We’re delighted to collaborate with Pokémon to create this unique new sport-inspired line that takes cues from the prolific gaming franchise,” says Bernhard Serr, VP Product Core Apparel / Accessories at Adidas. “The collection is sure to be a must-have for Pokémon Trainers across the globe, young and old.”

Footwear in the youth collection includes Adidas Advantage and Hoops Mid 2.0 shoes – both of which have been given a refresh, through the addition of pixelated Pokémon uppers. The youth apparel line-up includes an Adidas Pokémon trainer tee and classic black tracksuit, both featuring Pokémon-inspired graphics.

The adult footwear collection features a new take on the running-style Adidas Phosphere shoes, with eye-catching style through the inclusion of contemporary Pokémon illustrations on the tongue. The apparel range includes a pixelated Pokémon tee and tapered-cuff bottoms that offer a worthy nod to the gaming icon’s heritage.

Colin Palmer, Vice President of Marketing at The Pokémon Company International says: “This collaboration between Pokémon and Adidas sees two of the world’s biggest brands combine to create a unique clothing capsule for Pokémon Trainers. 

"Together, we’ve reimagined timeless Adidas staples, giving them a classic but distinctly Pokémon refresh to create a stylish new line that will enable fans to look the part while levelling-up their love of Pokémon games.”

The Adidas x Pokémon collection is available to buy at adidas.com, the Adidas app and select retailers now.


A tribute to David Cardwell thumbnail

A tribute to David Cardwell

LTW.MEDIA’s Malcolm Naish celebrated the life and legacy of the late industry legend at an event last night

Kid-E-Cats debuts on Gulli thumbnail

Kid-E-Cats debuts on Gulli

APC Kids’ hit animated series brings series one and two to the French free-to-air broadcaster

Harry Potter flagship headed to NYC thumbnail

Harry Potter flagship headed to NYC

Warner Bros. to open world’s first flagship store for the wizarding property in the heart of the city, promising magical ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year