Two British icons are teaming up on a range of new co-branded products in a new deal between Natural History Museum and The Roald Dahl Story Company, announce at BLE.
The collaboration will bring to life the many animals featured in Roald Dahl’s globally-loved stories, and will cover science kits, puzzles/games, paper products, craft/activity items, plush and apparel for kids aged five to 11.
Stephanie Griggs, Licensing and Design Director, the Roald Dahl Story Company, says: “We couldn’t be more excited to expand our partnership with the Natural History Museum through this range of unique and educationally fun licensed products. Roald Dahl was a huge lover of the outdoors and this came through in abundance via his adored characters and stories. Natural History Museum will provide invaluable authenticity to the key themes, and we are both equally enthused at getting children outside and discovering the natural world around them.”
The designs will reference a number of Roald Dahl’s iconic stories, including James and the Giant Peach, Fantastic Mr Fox, The Enormous Crocodile and Matilda, bringing them together with the scientific expertise of the museum to offer a product range that sets out to engage and excite inquisitive children and inspire a love of nature.
The Roald Dahl Story Company and Natural History Museum are welcoming licensees and retailers on their respective stands throughout BLE to discuss being a part of this product collaboration, which is expected to launch in early 2020.
Maxine Lister, Senior Licensing Manager, Natural History Museum, says: “This collaboration with an enduringly popular children’s writer – and one who shared many of the Natural History Museum’s aims and ideals – is a major licensing initiative that, we believe, will educate, inspire and entertain children everywhere. We’re absolutely thrilled to be partnering with The Roald Dahl Story Company on this fantastic product range.”
This initiative follows hard on the heels of the highly successful James and the Giant Weekend, a family festival that took place on Saturday 8 and Sunday 9 September at the museum.