Turtles fans can hardly wait for the premier of Rise of the Teenage Mutant Ninja Turtles later this month – and some, including LTW.Media, didn’t have to.
The show premiers on Nicktoons and Channel 5 from 22 September, but influencers and celebrity fans were invited to a special early screening, complete with a performance from a skateboarding sensation and, of course, lots of pizza.
The immersive experience, produced by Nickelodeon, saw the turtles play havoc in Bay Sixty6 by turning the underground skate park into the Turtles’ Lair.
A stylish introduction to the event saw 14-year-old skateboarder and YouTube sensation Schaeffer Mclean unveil a striking New York backdrop, along with a new flip move aptly named The Mikey in celebration of kickflip-loving turtle Michelangelo.
Danny Dyer, Danielle Lloyd and Made in Chelsea stars Stephanie Pratt and Jess Woodley led a star-studded turn out. They entered the event by a sewer door before navigating around the lair through a series of activities paying homage to each turtle hero. After all that action, guests were treated to a selection of pizzas and juices while relaxing in Splinter’s TV room to watch the first episode of Rise of the Teenage Mutant Ninja Turtles.
“Giving celebrities and influencer families the chance to power up like the Turtles as well the opportunity to play with the toys, being distributed by our partner Flair, in April’s Play and Display area is the perfect start for the UK launch of Rise of the Teenage Mutant Ninja Turtles,” says Marianne James, Vice President, Viacom Nickelodeon Commercial Partnerships, Consumer Products & Experiences, UK & Ireland.
The toy line consists of 25 new turtle toys, including new Deluxe Turtle Figures, Giant Shell Hog Cycles, Epic Sewer Playsets and an array of costumes.
“We have robust marketing plans being implemented across retailers and the media landscape in the run-up to toy range launch on 5 October, making them the must-have toys in the run-up to Christmas and beyond,” adds Marianne.