Stars rise up for TMNT

Celebs and influencers get a first look at Nickelodeon’s highly anticipated new Rise of the Teenage Mutant Ninja Turtles series

Written by Rhys Thomas

Posted 18.09.2018 | Watch

Stars rise up for TMNT thumbnail

Turtles fans can hardly wait for the premier of Rise of the Teenage Mutant Ninja Turtles later this month – and some, including LTW.Media, didn’t have to.

The show premiers on Nicktoons and Channel 5 from 22 September, but influencers and celebrity fans were invited to a special early screening, complete with a performance from a skateboarding sensation and, of course, lots of pizza.

The immersive experience, produced by Nickelodeon, saw the turtles play havoc in Bay Sixty6 by turning the underground skate park into the Turtles’ Lair.

A stylish introduction to the event saw 14-year-old skateboarder and YouTube sensation Schaeffer Mclean unveil a striking New York backdrop, along with a new flip move aptly named The Mikey in celebration of kickflip-loving turtle Michelangelo.

Danny Dyer, Danielle Lloyd and Made in Chelsea stars Stephanie Pratt and Jess Woodley led a star-studded turn out. They entered the event by a sewer door before navigating around the lair through a series of activities paying homage to each turtle hero. After all that action, guests were treated to a selection of pizzas and juices while relaxing in Splinter’s TV room to watch the first episode of Rise of the Teenage Mutant Ninja Turtles.

“Giving celebrities and influencer families the chance to power up like the Turtles as well the opportunity to play with the toys, being distributed by our partner Flair, in April’s Play and Display area is the perfect start for the UK launch of Rise of the Teenage Mutant Ninja Turtles,” says Marianne James, Vice President, Viacom Nickelodeon Commercial Partnerships, Consumer Products & Experiences, UK & Ireland.

The toy line consists of 25 new turtle toys, including new Deluxe Turtle Figures, Giant Shell Hog Cycles, Epic Sewer Playsets and an array of costumes.  

“We have robust marketing plans being implemented across retailers and the media landscape in the run-up to toy range launch on 5 October, making them the must-have toys in the run-up to Christmas and beyond,” adds Marianne.  

A tribute to David Cardwell thumbnail

A tribute to David Cardwell

LTW.MEDIA’s Malcolm Naish celebrated the life and legacy of the late industry legend at an event last night

Kid-E-Cats debuts on Gulli thumbnail

Kid-E-Cats debuts on Gulli

APC Kids’ hit animated series brings series one and two to the French free-to-air broadcaster

Harry Potter flagship headed to NYC thumbnail

Harry Potter flagship headed to NYC

Warner Bros. to open world’s first flagship store for the wizarding property in the heart of the city, promising magical ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year