Barney is joining Hot Wheels and Barbie onto the big screen as the latest property lined up for adaptation at Mattel Films.
The movie will be co-produced by Mattel Films – led by Supervising Producer Kevin McKeon – Get Out and Black Panther star Daniel Kaluuya’s production company 59%, and Valparaiso Pictures.
The film will be based on the ebullient purple dinosaur which first came to the small screen in the early 90s in Barney & Friends, which ran until 2009.
No studio has yet been attached.
“Working with Daniel Kaluuya will enable us to take a completely new approach to Barney that will surprise audiences and subvert expectations,” says Mattel Films head Robbie Brenner.
“The project will speak to the nostalgia of the brand in a way that will resonate with adults, while entertaining today’s kids.”
Kaluuya adds: "Barney was a ubiquitous figure in many of our childhoods, then he disappeared into the shadows, left misunderstood. We're excited to explore this compelling modern-day hero and see if his message of 'I love you, you love me' can stand the test of time."
The as-yet-untitled Barney movie is the latest in a string of movie announcements from Mattel Films this year.
Other brands to be adapted for cinemas include Barbie, Hot Wheels, Master of the Universe, Magic 8 Ball and View Master.