Rubie’s readies new Sesame Street dress-up

D is for dress-up in new deal for licensed adult, child and pet costumes, brokered by Bulldog Licensing

Written by Rhys Thomas

Posted 10.02.2020 | Apparel

Rubie’s readies new Sesame Street dress-up thumbnail

Fans of Sesame Street will be able to dress up as Elmo, Cookie Monster, and the rest of their favourite friends from the hit TV series with a new range of dress-up and accessories from Rubie’s Masquerade.

Bulldog Licensing, which manages the property’s consumer products programme in the UK and Ireland, has signed the deal with Rubie’s to develop a full range of costume options and accessories.

The range will feature designs for both adults and children, alongside a number of pet lines, a category with growing year-round appeal. 

“Sesame Street has a special place in the hearts of all generations throughout the UK, so the new partnership with Rubies Masquerade is a great addition to the consumer products portfolio,” says Rob Corney, Managing Director of Bulldog Licensing.

 “The characters are part of the nation’s fabric and will make fantastic dress-up products.

“Sesame Street showcased its brand power with the 50th birthday celebrations last year and this is carrying through with activity throughout 2020 and beyond. 

The licensing programme is seeing significant growth in the territory with new partners, new categories and increased listings, a trend which is set to continue with retailers looking to back the brand in increasing numbers.”

Fans of Sesame Street can catch Elmo’s World and Cookie Monster’s Foodie Truck on Tiny Pop. With over 25 million fans across its social media channels, over a million of whom are in the UK, Sesame Street continues to engage with both children and adults alike.


Acamar Films strengthens Bing team thumbnail

Acamar Films strengthens Bing team

Acamar Films has created a dedicated UK team and strengthened key global roles due to growing international demand for Bing

#Hornby100 Social Media Takeover kicks off with new product announcements thumbnail

#Hornby100 Social Media Takeover kicks off with new product announcements

Following last week’s introduction of a Third Class Open Topped Railway Carriage, Hornby has now revealed a second new addition ...

Kids Insights: 8.8 million UK-based kids turn to video gaming during lockdown thumbnail

Kids Insights: 8.8 million UK-based kids turn to video gaming during lockdown

The latest report from the children’s industry analysts looks at the growth of gaming across all audiences and highlights Nintendo’s ...

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run