Rick and Morty warps into Primark

The hit animation comes to a cross-category range featuring exclusive art across apparel, homeware, bedding and more

Written by Rhys Thomas

Posted 09.01.2019 | Apparel

Rick and Morty warps into Primark thumbnail

The irreverent world of Rick and Morty is heading to Primark in a new range of apparel, homeware and more.

Cartoon Network Enterprises teamed with the retailer on a cross-category launch of menswear, womenswear, fashion accessories, homeware, drinkware and bedding.

Pickle Rick, Mr Meeseeks and a host of other fan-favourite characters from the Adult Swim animation feature across exclusive designs, each given a classic B-movie twist.

The range launches online and in Primarks stores across the UK, Ireland, Belgium, France, Germany, Italy, Netherlands, Portugal, Spain and the US later this month on 13 January.

 
A trippy teaser for season four was launched on 2 Jan

The new range will be celebrated at 40 Primark stores, with promotional branded window displays, gifts with purchase and in-store competitions for Rick and Morty super fans.

Adult Swim shared a brief teaser for the fourth season of Rick and Morty earlier this month. The psychedelic animation shows main characters Rick Sanchez and his grandson Morty depicted as single-celled organisms evolving into dinosaurs, animals, a brief stint as Godzilla and finally Rick as a blackhole with Morty spiralling towards the event horizon.

No date or any other details were shared alongside the video, which has racked up nearly two million views on Twitter alone.


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