Nerf blasts onto new gender-neutral apparel collection

Hasbro teams with Super Heroic on footwear and apparel collab, complete with Nerf accessory pockets

Written by Rhys Thomas

Posted 05.08.2019 | Apparel

Nerf blasts onto new gender-neutral apparel collection thumbnail

Hasbro’s Nerf brand is the inspiration behind a new range of gender-neutral kids’ clothing and footwear from Super Heroic.

Designed for active play, the Nerf x Super Heroic collection consists of an update to Super Heroic’s lead footwear, the TMBLR v2, in two new colours, alongside a brand-new silhouette titled the JMPR v2, also in two colors featuring a new alternative closure with elastic laces and a toggle system.

These footwear styles are rounded out by an apparel collection featuring gender-neutral tops, joggers, and t-shirts. The products will feature collaborative branding, plus individual pockets and compartments designed to hold Nerf products.

“Our collaboration with Super Heroic is driven by our common mission to promote active play,” says Casey Collins, General Manager and Senior Vice President of Entertainment and Licensing, Hasbro. “Together we want to encourage kids to play hard, explore and get dirty. We’re excited to launch this collection just in time for kids to head back to school.”

Jason Mayden, CEO and co-founder, Super Heroic, adds: “As a child of the 90s, Nerf represents the apex of immersive, active play. It represents the freedom and wonderment of childhood that imbues us all with a sense of unrestricted creativity and limitless potential. We are honoured and excited to partner with Nerf to launch a collection that reminds us all, that if we can play together, we can live together.”


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