Get the Fortnite look

Fashion UK & Global Licesning the latest to sign Fortnite deal, with apparel collection for adults and kids heading to retail later this year

Written by Rhys Thomas

Posted 12.09.2018 | Apparel

Get the Fortnite look thumbnail

Fashion UK & Global Licensing has become the latest partner to jump on board with Epic Games’ Fortnite, partnering on an apparel collection in a deal brokered by IMG. 

The branded fashion collection will feature daywear, nightwear, outerwear and selected accessories for both the adult and youth markets. 

Mickey Mattu, Managing Director, Fashion UK & Global Licensing, says: “Fortnite is the most talked about game on the market right now and we are excited to represent the brand with our award-winning creativity. This is a great opportunity for us and we are eager to launch the branded collection.”  

“Fashion UK has shown it can do amazing work with some of the biggest brands in entertainment,” adds Epic Games co-founder Mark Rein. “Partnering with them was a natural fit, and we think our players are going to really love all of the cool stuff in the Fortnite collection!”

The new adult and youth apparel line will launch into retail in the second half of 2018. 


BLE19 Preview: Mattel thumbnail

BLE19 Preview: Mattel

Barbie, Hot Wheels and the 75th anniversary of Thomas & Friends in 2020 make for a strong showing as the ...

The Elf on the Shelf counts down to Christmas thumbnail

The Elf on the Shelf counts down to Christmas

With 100 days to go, the family-favourite brand is gearing up for its biggest festive season to date, including renewed ...

Bamford times watch collab to Popeye anniversary thumbnail

Bamford times watch collab to Popeye anniversary

The special-edition, luxury watch created in collaboration with King Features commemorates Popeye’s 90th anniversary and is limited to just 50-pieces

Press Releases

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes