Pre-school properties don’t come much bigger than PAW Patrol, which has taken over TVs, toy boxes and anywhere else little ones turn to for fun. In Q4 2017, PAW Patrol was the number one brand in the US across all kids ages and industries according to NPD’s findings released in May, and it snapped up two awards at the prestigious Toy of the Year Awards at this year’s New York Toy Fair.
Giving back to the community, Nickelodeon teamed up with children’s charity Barnardo’s in September on a range of wallet-friendly PAW Patrol goodies. Fun products with PAW Patrol designs and characters are on sale at the charity’s shops. From space hoppers and arts and crafts, to bubbles and musical instruments, 100 per cent of the profits from the sales will go towards supporting the charity’s services. Chief Executive of Barnardo’s Javed Khan said at the time: “We’re really excited to team up with the ever-popular PAW Patrol to offer shoppers a fantastic and great value range of products to inspire children’s creativity and imagination.”
New for Autumn 2018 is Mighty Pups – a fresh theme introducing caped capers to the lives of Ryder, Marshall, Everest and the rest of the crew. It will premier with a 44-minute TV movie special and DVD, bringing new uniforms and gear to a host of future adventures.
Mighty Pups will be supported by a new toy line incorporating the new visuals and gear the pups have on the show. The range includes a light up figures assortment – available individually or as a six-pack gift set – with special light-up paws and badges, a super-soft plush range with a new standing pose for the pups, jumbo plush and transforming Flip and Fly vehicles, complete with launching mechanism and transformation feature.