Besides the Licensing Expo in Las Vegas, Brand Licensing Europe is the most important international exhibition in the licensing industry – a must-go and must-do for every licensor and licensee.
For many years now, m4e has been attending BLE as an exhibitor because it is the perfect platform to showcase our international brands, like Mia and Me and Wissper, and now adding the Studio 100 Media classics Maya the Bee and Vic the Viking. BLE is an important event for meeting and networking with international licensing partners and key retailers, that all show up in London.
I have always liked the special atmosphere in the Olympia Grand Hall – this has always been a very special attraction of this exhibition. Moving to a new location in 2019, UBM is taking an unavoidable step into the future of this event and offering more possibilities of a modern location. But the special charm of BLE at the Olympia will for sure be gone.
This year we will be featuring our key brands at BLE, including Wissper, where a second season just had a phenomenal launch on UK’s Milkshake! Maya the Bee is another, which has seen season two successfully broadcast in many international territories, a second feature film in movie theaters across Europe since spring, and Majaland Kownaty theme park opening its doors in late September. We also feature Mia and Me, Arthur and the Minimoys, Sherazade, the classic brand MIFFY and Hasbro’s toy phenomenon BEYBLADE: BURST, among others.