BLE19 Preview: MGM

One of Hollywood’s oldest and most successful studios presents a line-up of movie royalty, from Rocky to Robocop, and The Addams Family to Pink Panther

Written by Rhys Thomas

Posted 09.09.2019 | Events

BLE19 Preview: MGM thumbnail


Stand C280 (CPLG)

MGM is one of the most recognized movie brands across the globe, imbued with the kind of glamour that harkens back to old Hollywood. The studio has produced more than 4,000 films garnering 12 Best Picture Academy Awards.

Recently joining MGM, Robert Marick, Executive Vice President Global Consumer Products and Experiences, is looking to leverage the power of the brand and its iconic portfolio including Rocky, The Addams Family, and Pink Panther, to evolve and expand their licensing program and live experiences.

At Brand Licensing Europe 2019, MGM and its licensing partners plan to focus on programmes for some of its top properties worldwide including: The Addams Family, Rocky, Pink Panther, World’s Toughest Race: Eco-Challenge Fiji, RoboCop, Vikings, and Stargate. The team will be doubling down on growth of brands internationally, expansion in the digital gaming category, developing in the area of location-based entertainment, and reshaping the current licensing program so that there is a focus on ‘fewer and bigger’.

Pink Panther started life in the front and end credits of the legendary detective series of the same name more than 50 years ago. Its popularity spawned TV series, specials, comics and merchandise through which it remains an icon of the era. Heading into Brand Licensing Europe, MGM will be introducing a new strategy, look and vision for the brand. More details to come.

The Addams Family’s timeless appeal has spanned generations with many fans loving the ubiquitous theme song and relating to the diverse cast that makes up the multigenerational family. This autumn, MGM will be re-imagining this in CGI and building out a robust licensing programme to extend the brand’s life span well beyond the movie. Current licensees include Rubie’s Costume Company (costumes and party goods), Funko and NECA (collectables), and TVM Fashion Lab (apparel). Globally MGM is looking to collaborate with additional licensees across costumes and party goods, stationery, toys, collectables, apparel, and more.

Champion franchise Rocky has inspired generations of fans with themes they can identify with: ambition, passion, determination and giving it your all to win against the odds. The Rocky and Creed spin-off films have generated more than $1.3b in worldwide box office sales, three Academy Awards, and 10 nominations. MGM is looking to collaborate with additional licensees across a number of categories including apparel, collectibles, live experiences, gaming, and more.

When Vikings launched on broadcast in 2013, no one anticipated the incredible momentum it would gather around the world, and especially in Europe. In Europe and the UK to date, Vikings has accrued more than 30 licensees across apparel, collectibles, publishing, novelty, and gaming. Spurred by its continued success, MGM plans to continue to expand the brand in Europe across categories.

Rocky (1976)

World’s Toughest Race: Eco-Challenge Fiji is an exciting new reality series where adventure meets sports to debut in 2020 on Amazon. International teams of athletes will race non-stop across hundreds of miles of rugged terrain by mountaineering, sea kayaking, camel riding and more in this survival competition. Survivalist Bear Grylls is on board for the series as well. MGM is planning a robust lifestyle licensing program that will inspire a new generation of outdoorsmen, lovers of extreme endurance races, as well as armchair survivalists everywhere.   

Half Man, half machine, all badass, Robocop is the satirical sci-fi thriller known for explosive action and smart mouthed one-liners since the original hit screens in. Now as Robocop heads back to movie theaters in 2021, MGM is building out the iconic franchise’s licensing program across categories.

For 25 years, Stargate has captured the imaginations of viewers and has become a cultural phenomeon inspiring legions of fans around the world. The show airs in 64 countries reaching more than 30 million viewers per week. MGM is looking to continue to grow the brand’s licensing portfolio on a global level across multiple categories including collectibles, publishing, games, apparel, and interactive.

Acamar Films strengthens Bing team thumbnail

Acamar Films strengthens Bing team

Acamar Films has created a dedicated UK team and strengthened key global roles due to growing international demand for Bing

#Hornby100 Social Media Takeover kicks off with new product announcements thumbnail

#Hornby100 Social Media Takeover kicks off with new product announcements

Following last week’s introduction of a Third Class Open Topped Railway Carriage, Hornby has now revealed a second new addition ...

Kids Insights: 8.8 million UK-based kids turn to video gaming during lockdown thumbnail

Kids Insights: 8.8 million UK-based kids turn to video gaming during lockdown

The latest report from the children’s industry analysts looks at the growth of gaming across all audiences and highlights Nintendo’s ...

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run