Quick Look: Robozuna

ITVS GE’s action-packed robo-rumbling Robozuna has it all: linear broadcast, global VOD, exclusive YouTube influencer partnerships, and a hit master toy line distributed by Bandai UK

Written by Rhys Thomas

Posted 13.09.2019 | Entertainment

Quick Look: Robozuna thumbnail

Action-packed animated series Robozuna follows 14-year-old Ariston and his homemade robot, Mangle. In this thrilling kids adventure series, Ariston and Mangle attempt to free their oppressed nation from the evil Corvus Imperium.

Having launched on ITV and CITV in the UK to fantastic ratings, and globally outside the UK on Netflix, this original IP ticks all the boxes: linear broadcast, global VOD, and exclusive YouTube short-form content created with high-profile influencers Ali-A and Ethan Gamer – both of whom also star in the series.

YouTube influencer Ali-A stars in the show and creates short-from Robozuna content to share online

The spring/summer toy line hit shelves in April, distributed in the UK by Bandai, supported with a heavyweight TV campaign, pre-roll campaign and costume character appearances at retail. A second toy line lands in autumn/winter 2019, and opportunities are now available to licensees for the CP rollout.

The master toy line is distributed in the UK by Bandai UK

The incredible and enormous Mangle costume character has also been doing the rounds at retail, impressing toy shoppers around the country with his dance moves, imposing height, and friendly demeanour. The costume character features lights and sounds so Mangle can talk back to his fans.

Recent retail activity includes character costume appearances at The Entertainer

ITV Studios Global Entertainment will be sharing more about Robozuna at BLE 2019 on stand B128. Visit www.itvstudios.com/merchandise-licensing for more

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