Quick look: Maya the Bee

Studio 100 Media | m4e’s buzziest and busiest brand this year is taking Europe by force. Here are just some of the highlights for 2018 and beyond…

Written by Rhys Thomas

Posted 09.10.2018 | Entertainment

Quick look: Maya the Bee thumbnail

Alongside Wissper, Studio 100 Media | m4e is creating buzz with its hit evergreen property Maya the Bee. A global success, the brand has found a particularly engaged audience in Poland where it constantly airs on the nation’s number one TV station. A second feature film, new toy line make and the grand opening of a Maya theme park make 2018 a milestone year for the brand – and this is just the beginning…

Maya the Bee The Honey Games was a smash hit at the box office, rising into the top three movies on its opening weekend in February earlier this year. With around 1.7 million global admissions in total – 450,000 of those in Poland – the series is gearing up for a third big-screen outing in the near future, currently planned to fly into cinemas in 2020.

More than 1.5 million saw the movie in cinemas

In Europe 97 per cent of kids aged six to 12 know Maya, according to a recent Institut Icon Kids trend tracking study. With such broad recognition, it is little wonder the TV honey-loving character has been sold into 170 countries. In Poland, both seasons of the 130x11-mintue the honey-loving character’s adventures constantly air on the nation’s top network for kids, TVP abc. Nielsen found Maya to be the second most popular animated series for kids in the first half of 2018.

The grand opening of Majaland

Construction on Majaland Kownaty, a Maya the Bee theme park in Poland, started in October 2016 and, two years on, opened just last month. With 25 new attractions and just a 90-minute drive from Berlin, it is sure to draw locals and tourists from the German capital. Majaland will open daily for the first year and is expected to draw huge crowds.

The new toy line from Giochi Preziosi is sure to create buzz at retail

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