BLE19 Preview: Xilam Animation

Pre-school brand Zig & Sharko marks it 10th anniversary in 2020, while Xilam will be tapping nostalgia with millennials for beloved animation Oggy and the Cockroaches

Written by Rhys Thomas

Posted 11.09.2019

BLE19 Preview: Xilam Animation thumbnail

Xilam Animation

Stand: A322 

Award-winning French animation studio Xilam Animation is heading to Brand Licensing Europe with its colourful portfolio of internationally successful kids’ properties. Slapstick comedy Zig & Sharko spearheads Xilam’s presentation slate, alongside Oggy and the Cockroaches and playful pre-school brand Paprika.

Zig & Sharko is gearing up to celebrate its 10th anniversary in 2020. To mark a decade of fun and adventures, Xilam is preparing an exciting calendar of commemorative activity and is looking to make a splash with sports and water-based events for fans, in addition to meet and greets and events to promote environmental awareness and sustainability.

Xilam is seeking new licensees to join the brand’s celebrations across outdoor, toys and games, apparel, sporting goods, homewares and food and beverages categories. With the series set on an island and the third season on a cruise ship, the property’s eye-catching style guide captures the themes of summer, vacation and outdoor fun.

Zig & Sharko continues to be a ratings driver on Gulli in France and K2 and DEA Kids in Italy, with season 3 debuting on the channels this September. Alongside this, the property continues to draw impressive figures on YouTube with 5.3M subscribers and 2.5BN total views globally.

READ MORE: Xilam names new business development chief for China

Xilam will also be presenting new opportunities for Oggy and the Cockroaches following the recent celebrations for the brand’s 20th anniversary. Xilam is now tapping into the nostalgic appeal of the brand and targeting millennial fans who grew up with the series. Key target categories include fashion, accessories, homeware, stationery and collectables.

Oggy and the Cockroaches currently airs in over 190 territories with exposure buoyed by international SVOD deals with Netflix and Amazon. The popularity of the show continues to thrive in France, where the show airs daily on Gulli and in Italy with broadcast partners, DEA, K2 and Frisbee. Over on YouTube, Oggy is expanding globally and has now reached 4.7M subscribers and 2.2BN views.

In the pre-school space is Xilam’s bright and playful animated comedy series, Paprika. To support the show’s successful broadcast, Xilam is developing an edutainment content offering on YouTube to give kids the chance to play and learn with the brand. There are currently 50 dedicated videos available centred around musical clips, numbers, alphabets, drawing, vocabulary and more. To support this, Xilam is seeking licensing partnerships for educational toys & games, in addition to publishing products.

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